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Have you seen the Sky Bet ads on TV, with Jeff Stelling and co telling you to bet on football with them? Are you reading this Sky Bet review because you’re wondering whether you should sign up?
Well, DON’T DO IT!
Actually, I’m really glad you came here first, because it gives me the chance to save you making a big mistake.
Our Rating: (0.5 / 5)
Don’t get me wrong. There was a time when Sky Bet used to be one of my favourite places to bet online. But that all seems a long time ago now.
These days, Sky Bet is no longer owned by Sky. Things have gone completely downhill since Sky sold out the brand, and these days it is, in my opinion, one of the worst online betting sites out there.
In this detailed Sky Bet App review, I’ll tell you all about what’s happened over the last few years. You’ll learn why I no longer trust them with my money, and why I wouldn’t install their mobile app if it was the last one on Earth.
If you came here looking to download the Sky Bet app right now, hopefully the rating has put you off already. So here are some great alternative betting apps that you can trust. Try one of these instead.
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But that was then and this is now. Unfortunately, they decided to put profit over their customers. In 2014, Sky decided to sell the majority stake in Sky Bet (which includes Sky Vegas and Sky Bingo) to a private venture capital group called CVC Capital Partners. This was good news for their shareholders, but bad news for their business partners, and most importantly, their millions of punters.
From that point on, Sky still had a minority share in the business, but they were no longer in control. CVC were making all the decisions, and typically venture capitalists only care about one thing – profit.
Things didn’t change immediately, but over time punters, myself included, began to notice that things were changing. As someone who looks for value bets, I saw the odds getting progressively worse. Others noticed the standard of customer service going downhill. The Sky Bet app listings on Google Play and App Store started getting filled with tons of very positive reviews which were obviously fake.
In 2015 and then 2017, Sky Bet made moves to completely shaft the hundreds of marketing partners who they had made deals with to promote the brand.
In case you think this review is just sour grapes – it’s not. I dodged that particular bullet, and Mobile Betting Site has never carried any ads for Sky Bet. Others did however, and were cheated out of millions of pounds.
Then in 2018, Sky Bet were fined £1 Million by the UK Gambling Commission for failing to protect vulnerable customers. This included deliberately marketing to, and accepting bets from problem gamblers who’d self excluded.
The action against Sky Bet, which is listed on their UKGC license, states that (and I quote):
Not good at all, and that is a massive understatement.
A few weeks later, Sky Bet was sold again, this time to Stars Group. That’d be the same Stars Group that was fined $731 Million by the US Government for illegal activity including fraudulent payment processing.
Does that fill you full of confidence? Me neither.
So even though they’re still allowed to keep using the brand name, and even though you see the likes of Jeff Stelling advertising them, Sky now don’t own any stake in Sky Bet at all. Both they and CVC have made a nice fat profit from shafting their partners, marketing to vulnerable problem gamblers and then selling out to a company with a dubious history.
Now you know why I’m advising you not to join Sky Bet!
In the interests of fairness, it’s worth having a quick work about the Sky Bet app itself. If you look at the app in isolation, and ignore the fact that by using it you’re betting with a company that I believe cannot be trusted, then the answer is yes it’s OK. Although nowhere near as good as it used to be.
The latest versions of both the Sky Bet Android app and it’s iOS counterpart were installed and tested by our team in 2021 and they worked OK. There was no particular performance degradation, and in general they were fairly easy to use.
I am very suspicious about some of the reviews of the Sky Bet app on Google Play and App Store. I’ve been doing this a while, and I’m able to spot a fake review fairly easily.
I’m not saying all their reviews are definitely fake, because I obviously can’t prove that. But when an app gets a bunch of 5* reviews all at once from users that had never previously posted anything, it does raise suspicions.
I’ll leave you to make up your own mind on that. But as for me, my very low Sky Bet review rating is based more upon them as a company than the quality of the app itself.
I’m certainly not telling you that Sky Bet is a scam, so any lawyers reading this, you can put your pens down and shove your threatening letters where they belong. What I am doing is giving you factual evidence, linked with appropriate citations, which shows you what has happened to the brand between 2014 and today.
My personal opinion, which I am allowed to share, is that in 2021 Sky Bet is a brand which I do not trust, and never will do again. This is down to my own experience betting with them, as much as the other factors described above.
Our Rating: (0.5 / 5)
My advice is do not bet here. There are plenty of better alternatives, so choose one of them instead.
Last Updated on February 21, 2021
This is the latest guide for the Sky Bet Android app, including download instructions. The immediate plus points for the Sky Bet App are the £20 free matched bet when you first bet £5, the Free Bet Club which lets you earn £5 in free bets per week and Price Boost (enhanced odds). T&Cs apply to any new customer offers. There are loads of sports odds and games too. You can start using this app and get the signup bonus as a new customer, and we show you how to do that next:
If you want to access to Sky Bet in the form of an installed app, the BookieBoost app is what we recommend for installing on Android devices. It’s the quickest app that we’ve reviewed and also gives you access to loads of other bookies at the same time. Why not collect all of the bookie offers from one app? We don’t recommend Sky Bet’s own app, as it is slower to load and has been know to suffer from various technical issues (crashing).
To get Sky Bet on your device using BookieBoost, use this download button link for Android devices:
(BookieBoost – includes the Sky Bet app)
BookieBoost centralises your betting in a single app, giving you access to the Sky Bet app on Android as well as the introductory bonus offers and special offers from other reputable bookmakers. BookieBoost also gives you live score updates, as well as extras such as betting calculators. For these reasons alone it is well worth having on your smart phone.
We also like the way that BookieBoost keeps your home screen clean by putting all of your betting needs in one place. Especially handy for those of us who have signed up with multiple bookies.
Do note that you will need to allow apps from ‘Unknown Sources’ in your device’s Security Settings before you to install and download it. This applies to any app which isn’t sourced directly from the Play Store, so it is nothing unusual.
BookieBoost also provides regular updates with the Price Boosts (odds enhancements) that are on offer for existing Sky Bet customers, plus live football scores, betting calculators and more.
Here’s a fast how-to setup video guide that shows you how to download and install the BookieBoost app so you can use Sky Bet. Access Sky Bet from the ‘My Bookies’ screen.
Once you have registered by following the above instructions, you can start using the Sky Bet Android app on your Android mobile or tablet.
Here is where we explore some of the important bits of the Sky Bet app in detail. Those of you who have some prior experience with betting apps may wish to get stuck in and get going, but it’s worth noting some of these benefits.
The first of these is the introductory bet for all new Sky Bet customers. This is a straightforward £20 in free bets after you have placed your FIRST bet as a single or each way (£5 or more). This can be on any sports market at odds of evens or above . Once you have used up your £20 in free bets and hopefully picked some winners there is another feature known as ‘The Free Bet Club‘.
In addition to these tempting offers, there’s also a free £10 bonus to be had on casino should you want to use the Sky Vegas. This is open to all customers at any time for first time users.
Take a gander around the screens and you will soon see that clicking under the sky bet logo (note the small downward arrow) brings down a set of menu items. These include the Free Bet Club. At time of review, the rules of this are that to qualify each week you need to place a £5 accumulator with combined odds of 5/1 or more before midnight on Sunday. Your free bet will then be credited by 19:00 on Monday for you to use on any sport. The sad news is that if you miss a week then you are out of the club! However, to get back in you can place a £25 acca. Check out the app for more details.
Other shortcuts include an A-Z of sports, a dedicated football betting section, a dedicated horse racing section plus a racing video section. There are plenty of live betting options available (also known as in-play) on the Sky Bet Android App.
Those of you with experience of similar betting apps will feel right at home with the Sky Bet Android app because although the way it works like some of the others, it looks beautiful. Slick and fast, it is like you’re part of a Sky Sports TV show at times – just without the sound effects! But seriously, BSkyB have done a great job of designing the app.
There is a massive selection of leagues to bet on. Take a tour and we believe that you won’t be disappointed with any aspect of the Sky Bet Android app.
That concludes this Sky Bet Android app review special feature. If this was useful to you, you may also wish to check out the best Android betting app shortlist contenders. For specialist PC football betting, check out the best football betting sites (external site).
Well implemented, Sky Bet's mobile site aims to keep sports fans happy. Great offers, boosts and accas in addition to the sign up offer. Access it from within BookieBoost.